Tag Archives: elasticity of demand

“Pride goeth before destruction, and an haughty spirit before a fall”.

“Pride goeth before destruction, and an haughty spirit before a fall”, from Proverbs chapter 16 verse 8, sums up Fullers attitude towards the pricing  of its London Pride. Fullers have been playing around with the price of a pint of London Pride. After the last budget a pint of London Pride went down by a penny to […]