Will Hutton’s article on the 24th April 2013 Will Hutton wrote an article in the Observer that argued for a redefinition of the creative economy. Hutton’s broad brush neglects to take into account that the arts predominantly operate in niche markets. The arts also operate with “old technologies” – a band on the road playing live every night will always be the “shock of the old”. The arts have a continually impressive record in research and development. What they need is a collective cohesive policy – a business plan that states where they are now and where they want to be.
A business plan that embraces the “shock of the old” with the “shock of the new”, that exploits new technology and ensures intellectual property is not ripped off. What is needed is investment to attract, export and enable the arts to get on the digitalisation curve and stay there.
See the article here: http://www.theguardian.com/commentisfree/2013/apr/28/get-creative-arts-funding-hutton and my response here: http://www.theguardian.com/theobserver/2013/may/05/letters-cyclists-selfish-irresponsible